There is an ever-growing and concerning use of AI-generated content across our District.
AI is a valuable tool. Trust me, I use it myself to help balance the demands of supporting a District that covers such a vast geographical area.
However, AI should not be used to generate, recreate or modify Rotary logos.
AI will not reliably reproduce the Rotary logo, or any established logo, correctly. It can alter the wording, colours, proportions, spacing and other important brand elements.
Unfortunately, we are seeing this happen far too often across our District.
By all means, use AI to help generate a graphic, background, concept or promotional image.
Simply ask it to leave space for the official logo, then take an extra five minutes to insert the correct logo manually using Canva or another design platform.
If you do not know how to do this, please ask. Our District team is here to help.
However, our District team members are volunteers, just like everyone else in Rotary.
They willingly give their time and expertise to support clubs, so it is disappointing when their assistance, particularly with Rotary branding, is not appreciated or followed through.
A significant amount of time and effort goes into developing resources and helping clubs produce fully compliant, ready-to-use brand assets. This support can take several hours for a single event or campaign.
While the completed assets may be used initially, the branding requirements are sometimes disregarded again in the very next event, promotion or social media post.
Please respect the Rotary brand, but most importantly, please respect the time and energy of the volunteers who generously provide this assistance.
If you ask for help, please follow through on the advice and use the resources provided consistently.
Disregarding the time and effort of fellow volunteers is not how we build goodwill and better friendships among Rotarians.
Consistently using the correct logos and brand assets shows appreciation for those who have helped, strengthens Rotary’s public image and ensures we represent our organisation professionally across every community in our District.
